Released on: April 14, 2008, 11:38 am

Press Release Author: iolo technologies

Industry: Software

Press Release Summary: Partnership with iolo technologies brings a localized PC
Tune-up product to French-speaking market and gives the French publisher rights to
sell System Mechanic® in most French-speaking regions.


Press Release Body: In a deal signed earlier this year, iolo technologies (
http://www.iolo.com ), a Los Angeles-based software company, has given distribution
rights for System Mechanic PC performance utility to Micro Application, a French
publisher and software distributor.

With over 20 million users worldwide, System Mechanic is the world\'s top-selling PC
Tune-up product. To date, however, the product has been available exclusively in
English, but the company is now looking to heighten its visibility by launching an
aggressive localization initiative that will allow for market penetration in
non-English-speaking areas of the globe.

\'This agreement introduces the iolo brand and our industry-leading System Mechanic
technology to a promising new market,\' said Noah Rowles, CEO of iolo technologies,
\'We chose Micro Application because of its track record, its marketing expertise,
and its solid reputation. We\'re confident that our partnership with Micro
Application will create long-term benefits for both companies involved and of course
for French-speaking customers as well.\'

The French-language version of System Mechanic is available on the Micro Application
website for the retail price of 39.95 euros (€39.95), and may be purchased as an
electronic download or as a boxed item. A single license can be legally installed on
up to three PCs.

http://www.microapp.com/logiciel_iolo_system_mechanic_1367.html

ABOUT IOLO SYSTEM MECHANIC

System Mechanic ( http://www.iolo.com/sm/7/std )is a dedicated PC Tune-up utility
designed to keep a system in peak operating condition. The software combines over 40
powerful tools in a single integrated console, repairing and maintaining a PC
automatically.

All computers slow down with use as their owners install and uninstall software, add
and delete files, and perform any of the normal activities that leave file remnants,
fragmented drives, registry conflicts, and system errors that impair PC performance.

Windows has long included several basic performance utilities that clean up junk
files and organize hard drive space. The best PC Tune-up utilities go well beyond
Windows in both power and scope, resulting in performance close to the level of a
computer just out of the box. iolo technologies, which has focused on PC Tune-up for
nearly a decade, has emerged as the industry leader in this rapidly growing class of
software.

ABOUT IOLO TECHNOLOGIES

iolo technologies, a privately held firm located in Los Angeles, produces
award-winning software that optimizes and protects Windows systems. iolo products
are recognized worldwide for providing comprehensive and effective solutions that
meet a wide range of PC needs. The iolo product line includes System Mechanic and
System Mechanic Professional®, a comprehensive suite of PC optimization and security
tools; iolo AntiVirus™ and iolo Personal Firewall™, software for Internet security;
Search and Recover™, a powerful data recovery program; and DriveScrubber®, a utility
that erases data beyond all ability to recover it. iolo products are carried in over
15,000 retail storefronts and are also available from all major e-tailers, by mail
order, and from a multitude of distributors and resellers in the U.S. and abroad.
For more information, please visit www.iolo.com.

ABOUT MICRO APPLICATION

Founded in 1981, Micro Application publishes mass audience software, video games,
technical books, and IT goods. Since 1997, the company has been the number one
publisher of Vie Pratique (practical applications) in France, and now sells an
additional 5.5 million products annually in French-speaking Canada, North Africa,
Switzerland, Benelux, and Senegal.

Micro Application\'s diverse catalogue of software, games, IT books, and printing
paper reaches a broad base of customers with varying skills. The company has grown
rapidly since 2002, and adds 300 new products to its catalogue each year. For more
information, please visit www.microapp.com.

Web Site: http://www.iolo.com

Contact Details: CONTACT INFORMATION

iolo technologies, LLC
http://www.iolo.com
Becky Meert
Email: press@iolo.com
tel: 323 423-1030
fax: 323 257-8885


Micro Application
http://www.microapp.com
Agathe Hugon
Email : ahugon@microapp.com
tel: 01 53 34 20 63